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Relaxo Footwears Limited

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Relaxo Footwears Limited

India produces nearly 3000mn pairs of footwear annually out of which 10% are exports. The country accounts for nearly 15% of the total footwear output of the world which is over Rs 20,000mn pairs. The global footwear market which is growing at a CAGR of about 5 %, is currently estimated at about Rs 10.2tn is likely to reach Rs 12.34tn by 2015.

Relaxo Footwears Limited (Relaxo) is India's second largest footwear company with presence across almost all segments of the industry. The company is promoted by Dua family who directly hold 75% equity of the company. It is the second largest company by volume next to unlisted Paragon Footwear Ltd and also second largest by value next to Bata India Ltd.

Post 2006, when the company launched its two flagship brands, Flite and Sparx, most of the revenue growth happened on the back of robust performance displayed by these brands. Until 2006, the company was predominantly a low value mass-product 'Hawaii' company. By successfully establishing 'Flite' and 'Sparx' brands in the marketplace, Relaxo has cornered a respectable market share in specialized high-value products.

To stay globally competitive, the company has targeted to improve productivity of its manufacturing processes by launching initiatives in Sparx Line.

  1. To implement continuous improvement culture and Lean Manufacturing Tools & techniques
  2. To establish production norms for Sparx Product Line through work measurement studies.
  3. To implement the established norms by engaging its employees.

Following are the projects handled at Relaxo Footwears Limited    

  1. Establishing Time Standards, Work Norms
  2. Throughput Rate
  3. Manpower requirements and future Capability
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